1. 1. Assess
the importance of marketing in the media area you studied.
Marketing is the one of
the most important tactics used when releasing media. Through cross production
and synergy media is marketed. The way media is marketed plays an important
roll on the outcome of the film. Audiences tends to react to better marketed
movies rather than ones who lack in marketing.
Marketing ultimately
helps sells your media text. Such as in “Black Panther” where the film made 361
million during it first week of being released. The film was marketed through merchandising,
prints, media text and other cross promotion. The film partnered with many
other industries such as Lexus, toys R us and the NBA to market “Black
Panther”. Their marketing strategy helped their film have an outcome of 1.34
billion dollars. Compared to other movies such as “Cats” who only released
mostly film and prints failed in the box office with only making 75.4 million
dollars meaning they lost about 20 million in the film making process.
Marketing not only just includes the prints and merchandising of the product
but the reputation of the production company.
This relates to the case study of “Beauty and the Beast”. “Beauty and
the beast” has access to a larger market just by their production company.
Being that “Beauty and the beast” was a production of Walt Disney it increases
sells globally. Which made beauty and the beast make an average of 1.3 billion
without using some of the largely branded names like black panther. Instead
Beauty and the beast did use cross production among smaller companies such as
retail stores, social media and prints. When compared to another film such as
“the emoji movie” released by Sony which only made 150 million dollars. Even
though these movies were marketed similar with retail merchandising and prints
the marketing of the emoji movie was lacking. being that Disney has a market
share of 36% compared to Sony that only has a market share of 10%. Which means
that Disney will have access to market more places while Sony marketing will be
suppressed. Marketing defiantly plays an important roll in outcome profit of media.
Marketing is essential to
get viewers interested in the film. Such as in “Guardian of the Galaxy” where
the film made over 800 million. This film marketed by cross production, media
convergence, synergy, and Merchandising. These all made the audience somewhat
know what to expect when going to see the movie. Just like in “Fantastic Beats:
The crimes of Grindelwald” showed similar movies such as Harry Potter to
increase the number of viewers because of the similarity genre. Also, the decorations in stores and
merchandising helped to promote viewers to watch the movie. The marketing was
able to target viewers and get them more interested. Their marketing skills
helped the outcome profit of the film to be 653.7 million. Film marketing is
very important in media because it brings viewers to the movies.
Marketing has a huge
impact on the film industry. It makes the viewers interested and plays an
important role in the outcome of the profits from the film. Marketing is a huge
importance to film.
