Audience & Institution Practice essay

1.      1. Assess the importance of marketing in the media area you studied.

Marketing is the one of the most important tactics used when releasing media. Through cross production and synergy media is marketed. The way media is marketed plays an important roll on the outcome of the film. Audiences tends to react to better marketed movies rather than ones who lack in marketing.

Marketing ultimately helps sells your media text. Such as in “Black Panther” where the film made 361 million during it first week of being released. The film was marketed through merchandising, prints, media text and other cross promotion. The film partnered with many other industries such as Lexus, toys R us and the NBA to market “Black Panther”. Their marketing strategy helped their film have an outcome of 1.34 billion dollars. Compared to other movies such as “Cats” who only released mostly film and prints failed in the box office with only making 75.4 million dollars meaning they lost about 20 million in the film making process. Marketing not only just includes the prints and merchandising of the product but the reputation of the production company.  This relates to the case study of “Beauty and the Beast”. “Beauty and the beast” has access to a larger market just by their production company. Being that “Beauty and the beast” was a production of Walt Disney it increases sells globally. Which made beauty and the beast make an average of 1.3 billion without using some of the largely branded names like black panther. Instead Beauty and the beast did use cross production among smaller companies such as retail stores, social media and prints. When compared to another film such as “the emoji movie” released by Sony which only made 150 million dollars. Even though these movies were marketed similar with retail merchandising and prints the marketing of the emoji movie was lacking. being that Disney has a market share of 36% compared to Sony that only has a market share of 10%. Which means that Disney will have access to market more places while Sony marketing will be suppressed. Marketing defiantly plays an important roll in outcome profit of media.

Marketing is essential to get viewers interested in the film. Such as in “Guardian of the Galaxy” where the film made over 800 million. This film marketed by cross production, media convergence, synergy, and Merchandising. These all made the audience somewhat know what to expect when going to see the movie. Just like in “Fantastic Beats: The crimes of Grindelwald” showed similar movies such as Harry Potter to increase the number of viewers because of the similarity genre.  Also, the decorations in stores and merchandising helped to promote viewers to watch the movie. The marketing was able to target viewers and get them more interested. Their marketing skills helped the outcome profit of the film to be 653.7 million. Film marketing is very important in media because it brings viewers to the movies.

Marketing has a huge impact on the film industry. It makes the viewers interested and plays an important role in the outcome of the profits from the film. Marketing is a huge importance to film.

Practice Extract

                The extract "24" director is trying to convey a suspenseful atmosphere on what may happen next .The author tries to make the audience feel as if their on the edge of their seat as he creates a suspenseful crime thriller . Through his use of camera angles , character actions and music he conveys a suspenseful crime thriller .

                I believe the author uses many tactics to complete his vision . Such as when the author zooms into of her face . Also the use of ambient sound such as when jack flips the table and it lands on the floor.These tactics leaves the audience wondering on what will happen to her or what will happen next. The location then plays a part in the directors vision being that if it was anywhere else it would be less suspenseful and crime orientated. The interrogation room at a police station makes it more suspenseful on what must've happen for them to get here . This makes the audience watch with curiosity as a crime is taking place .

              In the first scene the director uses a transition of fading in to her face . signifying the transition to the next scene form the previous scene.The camera then transitioned to an over the shoulder shot where jack entering the room is prioritized . This also is a reaction shot being that it shows his angry face as he comes into the interrogation room . This all makes the audience wonder the importance of the lady being that it began on her face to jacks face as he enters the room . This shows his reaction and makes the audience suspenseful of what may have happened and made him upset.

             This then transitions to the shot reverse shot into the next scene between the interrogation room and the outside camera watching the interrogation room . The actors faces seems as if their nervous which may make the audience assume something is about to happen in the interrogation rooms . As the dialogue between the suspect and dialogue grows is makes the audience more curious on what may happen next . The score during these scenes then began to grow as a split screen forms for the police to run in after the police officer is choking the suspect . The director also used ambient sound to make the collide of the chair to the wall much louder so it will be dramatized and the audience will be on their feet . 

         This will then begin the next scene as an action match is begging . Being that the police is scared on what may happen to her and they are running in to the save her . The dialogue of the cop telling jack relieves the audience of some suspense being that the audience knows shes going to live .

             the director of the extract "24" used many techniques such as the mis-en-scence , camer Angeles , movements , editing and sound to convey a suspense feeling within the audience . All of his technique throughout this extract made the author curios about what may happen next in this crime .

My Reflection of our final task :(

This is my ccr . This is my thoughts on shania , chad , kerin and my final task .

Our Final taskkkk!!!

This is our final Task!

The Music Video !!!

This was our second production . This was the creation of a music video . This time we added Kerin to our group .

Beginning of my film production process :( AKA commercial

This was my first project I directed with Shania and Chad . Our commercial for pure life water at our school.

Extended spring Break:/

This is definitely not what i expected spring break to be like . I expected to go to the beach atleast 2 times a week or even hang out with friends. I enjoyed our extended vacation being that our superintendent added 2 more weeks of students being off .  However the coronavirus began spreading rapidly. This made me stay in the house for a while even though we’re not on quarantine it’s not much to do . Our mayor shut down all non-essential places . So no movies , no parks or beaches to go to with my friends . This spring break was suppose to be revolutionary however that went right down the drain . That’s not even the worst thing yet . Our whole movie had to to be re-filmed being that we couldn’t get our editing laptop from school.   Even though they gave out computers from our school it wasn’t a very likely chance that we were going to get our same computer . We were devastated and angry that all our work had gone to waste . However we knew we were running on a short time . So we found a new editing software and made it work to our advantage. Honestly our movie came out amazing even with the delay . The epidemic is something no one has lived through before and made a lot of schedules change such as our testing , schools , and everyday life’s . Hopefully it is over soon so i can get back to hanging out with my friends . Even though i was happy for the extra days the happiness was soon taken as everything closed due to this virus . We couldn’t even start our actual spring break before everything closed.